![Soest, Germany - December 17, 2018: H&M Clothing Store. H&M Hennes & Mauritz AB is a Swedish Multinational Clothing-retail Company Editorial Stock Image - Image of luxury, outlet: 142374304 Soest, Germany - December 17, 2018: H&M Clothing Store. H&M Hennes & Mauritz AB is a Swedish Multinational Clothing-retail Company Editorial Stock Image - Image of luxury, outlet: 142374304](https://thumbs.dreamstime.com/b/soest-germany-december-h-m-clothing-store-h-m-hennes-mauritz-ab-swedish-multinational-clothing-retail-company-soest-germany-142374304.jpg)
Soest, Germany - December 17, 2018: H&M Clothing Store. H&M Hennes & Mauritz AB is a Swedish Multinational Clothing-retail Company Editorial Stock Image - Image of luxury, outlet: 142374304
![We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other | Business Insider India We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other | Business Insider India](https://www.businessinsider.in/thumb/msid-69692769,width-640,resizemode-4/When-you-walk-in-the-store-is-well-lit-and-organized-brimming-with-on-trend-styles-.jpg?1159712)
We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other | Business Insider India
![We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other | Business Insider India We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other | Business Insider India](https://www.businessinsider.in/thumb/msid-69692770,width-640,resizemode-4,imgsize-1154284/We-went-to-HM-first-.jpg)
We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other | Business Insider India
![We visited H&M and Zara to see which was a better fast-fashion store - and the winner was clear for a key reason | BusinessInsider India We visited H&M and Zara to see which was a better fast-fashion store - and the winner was clear for a key reason | BusinessInsider India](https://www.businessinsider.in/thumb/msid-64125412,width-700,height-525/HM-was-my-first-stop-.jpg)